Primary industries facing global markets

The supply chains and markets for Norwegian food

Frank Asche

kr 509

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Food producers and other producers of primary products such as forestry increasingly face international competition and the markets for their products increasingly become globalized. This process can provide promising opportunities to reach new markets and to increase value added by marketing new products.

The perspectives adopted come from marketing, economics as well as multidisciplinary social sciences. Each perspective is essential to paint a reliable picture of the opportunities and challenges facing primary industries. The book is divided into three sections: - Supply chain organization and international trade, - Marketing and consumer preferences - Market based management

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Sider 480
Målform eng
Utgave 1
ISBN 9788215010366
Utgivelsesår 2006
Bokgruppe 212
Salgsdato 16.08.2006
Leveringstid 3-5 dager

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